Seger and Doug Brown were then approached by Punch and Leone to write a song for the Underdogs, another local band who recently had a hit with a song called “Man in the Glass”. Seger contributed a song called “East Side Story”, which ultimately proved to be a failure for the Underdogs. Bob Seger I am older now but I am still running against the wind shirt Seger decided to record “East Side Story” himself, and officially left the Omens (though he did retain Doug Brown as a producer). As Bob Seger and the Last Heard, Seger released his version of the song with Hideout Records in January 1966, and it became his first big Detroit hit. The single (backed with “East Side Sound”, an instrumental version of “East Side Story”) sold 50,000 copies, mostly in the Detroit area, and led to a contract with Cameo-Parkway Records.
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Though the name “The Last Heard” originally referred to the collection of Omens and Town Criers who recorded “East Side Story” with Seger, it soon became the name of Seger’s permanent band, which consisted of former Town Crier Pep Perrine on drums, Carl Lagassa on guitar, and Dan Honaker on bass.